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Who stars in the new nike world cup commercial

Who stars in the new nike world cup commercial,Chaussure Nike
Featuring Nike's stable of superstar footballers like Didier Drogba, Wayne Rooney, Fabio Cannavaro, Landon Donovan and Cristiano Ronaldo, the short film is directed by Alejandro Inarritu ("21 Grams" and "Babel") and contains cameos from Roger Federer, Kobe Bryant and even Homer Simpson.
The story follows a match featuring all of these players (including Ronaldinho, who ended up not making Brazil's squad) and shows how one move can lead to a future of glittering success with statues in your honor and guest appearances on "The Simpsons" or washed-up destitution like a bearded Wayne Rooney with a beer gut, eating beans in a trailer park, all tying into Nike's "Write the Future" slogan.
I could say a lot more,Nike Free Run, but just watch it and enjoy.
(Note: Lionel Messi is not included in the video because he's with Adidas, but I'm sure his alternate futures would involve him getting a lifetime supply of Legos or walking Maradona's bitey dogs for the rest of his life.)
Nike (NKE)'s awesome new World Cup ad (video below) shows the dwindling power of the sponsorship: Nike isn't a cup sponsor,Nike France, and the ad doesn't mention the competition. And yet the new Nike ad is so entertaining and star-studded that it could well wipe the floor with whatever Adidas comes up with.
It's yet more proof that marketers can "own" even the world's biggest sporting event without paying a red cent in contract fees - if you're clever enough.
This is a significant problem for sports sponsorship: NBC vastly overpaid to broadcast the Olympics and lost money when advertisers didn't show up. Sure, the recession didn't help. But it's also to do with the fact that venues such as Youtube, where the Nike ad is already approaching 1 million views, offer massive audiences for zero money. Why bother paying for an official slot when an unofficial effort is so much more efficient?
Historically, soccer ads are one-note affairs in which famous players stage awesome, impromptu matches in the slums of Brazil or secret cargo ships. Why sportswear companies believe that fans might be excited by fictional football is an unsolved mystery. The Nike ad, by contrast, has just the right level of magic realism to be taken seriously.
In it, the players imagine their alternate futures if they hit or miss on the field. Rooney, for instance, misses a pass and finds himself a bearded outcast, living in a rain-soaked mobile home eating slop out of filthy cooking pot (pictured).相关的主题文章:

  
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